Is you business ready for digital transformation?

Every business is transforming into a technology business due to the pace at which technology is accelerating and disrupting to provide better Customer Experience (CX).

Due to the constant disruptions, businesses are becoming more digitally responsive and design led, and they are working in a lean and agile manner to reach their customers and deliver products speedily.

Newer technologies such as Chatbots/Virtual Assistants, Virtual Reality, Artificial Intelligence and machine learning are redefining how businesses should interact with their customers across all channels and at each touch points.

Hence, businesses are competing more on the basis of customer experience (CX) rather than products only. This means every business is slowly converting to a digital business – having technology taking the prime place to transform the way we work and live.

The next few years will witness the rise of automation through machine learning and artificial intelligence. Therefore, every business should need to transform to a digital business to be able to sustain, understand their customers and compete.

This means all the systems in the business need to be tightly integrated to collect and analyse data which can be converted into meaningful insights. For example, any customer data feed from the website need to be tightly integrated and stored in the CRM system to drive targeted marketing campaigns for the prospective customer.

Let’s look at how Amazon is driving customer experience.

Amazon started in 1995 as an online bookstore, a virtual store with a large inventory and lower cost than a brick and mortar bookstores so Amazon disrupted the idea of limited expensive books to a large low-cost online books store. When this concept became popular, Amazon realised that customers shopping for online books might also like to buy other times from the online store, so he started adding dozens of other items such as music, DVDs, electronics, toys etc.

Amazon’s competitive price model and online shopping provided a great benefit to its customers but at the same time it posed threats to its competitors such as Toy R US and other similar large stores.

After this Amazon came up with another disruptive model of a marketplace, where other sellers are invited to post their products for a nominal service fee. This was a win- win move for both Amazon and its suppliers in the marketplace, as this increased Amazon products to its customers without Amazon having to stock a large inventory and its third-party sellers got access to the large client base of Amazon.

This is a great example of how Amazon transformed from a retailer to a large platform provider. This move made Amazon focused more on developing new capabilities, acquiring more sellers and providing better customer experience. As a result, Amazon launched, Amazon Prime for its regular customers with a nominal fee, the customers access to the fast delivery of goods on the same day or within 24 hours and a large pool of Amazon Prime music and its video streaming platform.

As this is clear from the above example that how Amazon transformed its business from an online books store and disrupted with a marketplace to other business, to provide better customer experience to its customers.

Hence, businesses must define their digital transformation strategy around its customers rather than only on products or its competitors.

They need to become more agile, customer centric and streamline their businesses by leveraging the opportunities presented to them through disruption and innovation.

As Aravian’s, we work collaboratively with our customers as their trusted digital partner to help in formulating the digital strategy and transform their businesses by building new competencies, launching new products and platforms, creating new revenue streams and building better customer experiences through our world class team of experts consisting of Architects, Engineers, Designers (UX/UI), Developers and Quality analysts.

Whilst working with our clients on medium and large agile projects, we form close partnerships with them, and our team become a natural extension to in-house teams.

We support and collaborate with companies who are Start-ups, corporates, product and Ecommerce brands.

Our global delivery model means that we can easily back up onsite teams and scale up large offshore and nearshore teams. Our projects are delivered by a team mix of architects, engineers, designers, front end and back end developers based on the exact nature and type of the project and business objectives. The blend of resourcing helps us to leverage scalability and turns out to be a cost-effective way for our clients.

We start projects with product envisioning workshops to get into the bottom of understanding your transformation needs, to understand your business strategy, goals and objectives. This is followed by experience workshops to get a clear understanding of your current user journey, identifying the gaps in the current user journey at all the touch points, as well as analysing and benchmarking both mobile and website experience.

As an outcome to these workshops you will have a clear understanding and project roadmap, a business blueprint and project documentation with detailed steps of each phase of the project.

Please get in touch with us to find out more about how we can help you as a start-up, a SME or a large international corporate to

· Transform your business digitally,

· Launch a new product,

· Build new revenue streams,

· Reimagine and rebuild better experience for your clients,

· Design and launch a new website,

· Launch a new platform.

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